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What is the impact of in-game purchases on player performance?

As part of a cross-functional data analytics class, I worked with a Marketing major to analyze the impact of premium equipment (in this case aircraft types) vs. standard in-game equipment on player performance and win rates. We discovered that while the in-game purchases provided an advantage, not all premium selections were worthwhile, potentially identifying some issues with the game parameters which we shared with the product team.

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Chris Ray - Forward looking, Results oriented, Financially motivated

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